Goodwill Northwest North Carolina
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Official Style Guide

INTRODUCTION

  • Welcome & Invitation
  • Brand Philosophy
  • How To Use This Guide
  • Quick Reference

Strategy

  • Creative Summary

MESSAGING

  • Mission, Vision & Values
  • Key Messaging
  • Brand Personality

Visual elements

  • Logos and Tagline
  • Iconography
  • Design Elements
  • Color
  • Typography
  • Photography

Templates

  • Powerpoint and Canva
  • Agenda
  • E-Newsletter
  • Brochure
  • Flyer Templates

Request forms

  • Marketing Requests
  • Merchandise Requests
  • Internal Communications Requests

introduction

Quick Reference

When asking team members to create internal communications on a quick turnaround, please share this resource as a reference.

Download quick style guide


Goodwill Industries of Northwest North Carolina

PO Box 4299
2701 University Parkway
Winston-Salem, NC 27115

phone (336) 724-3621

TTY (336) 714-3060

info@goodwillnwnc.org

© 2022 Goodwill Industries of Northwest North Carolina, Inc. All rights reserved.