VISUAL ELEMENTS
Iconography
ICONS
Because Goodwill has such a wide variety of offerings, it can be helpful to use icons to represent different parts of the brand experience. Icons can be used alongside a text label to add visual interest and context, or they can act as a somewhat universal shorthand to communicate additional information without the clutter of additional language.
ICON STYLE
Icons for Goodwill are inspired by the curves of the Smiling G logo and use simple shapes to communicate different aspects of the Goodwill experience. These icons hold up at smaller sizes, but avoid scaling smaller than 12 x 12 px.
