introduction
Welcome & Invitation
welcome
Welcome to the Goodwill Online Style Guide, a resource that invites you to help steward our brand and elevate the work and impact we create together. In it you’ll find everything you need (guides, resources, templates, etc.) to make it easy. The Goodwill brand represents all of us choosing to help one another and embodies “The good we do is because of you.” Caring for our brand is another way you can partner with us!