Goodwill Northwest North Carolina
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Official Style Guide

INTRODUCTION

  • Welcome & Invitation
  • Brand Philosophy
  • How To Use This Guide
  • Quick Reference

Strategy

  • Creative Summary

MESSAGING

  • Mission, Vision & Values
  • Key Messaging
  • Brand Personality

Visual elements

  • Logos and Tagline
  • Iconography
  • Design Elements
  • Color
  • Typography
  • Photography

Templates

  • Powerpoint and Canva
  • Agenda
  • E-Newsletter
  • Brochure
  • Flyer Templates

Request forms

  • Marketing Requests
  • Merchandise Requests
  • Internal Communications Requests

TEMPLATES

PowerPoint and Canva

OVERVIEW

PowerPoint and Canva are both effective tools for creating presentations. Canva has more robust design capabilities, with a wider selection of fonts and elements, which makes it critical to maintain brand guidelines as there is so much to choose from. PowerPoint uses a system that relies more on templates, while Canva offers brand management tools. Choose to work in the software that you are most comfortable with.

ASSETS

PowerPoint Presentation

Powerpoint should only be used for editing the presentation, not for creating promotional materials. External presentations must be approved by completing the Approval of Marketing Materials form.

In order to access this template, first sign in to Goodwill 360.

download template

Canva Presentation

Canva should only be used for editing the presentation, not for creating promotional materials. External presentations must be approved by completing the Approval of Marketing Materials form.

access template

Goodwill Industries of Northwest North Carolina

PO Box 4299
2701 University Parkway
Winston-Salem, NC 27115

phone (336) 724-3621

TTY (336) 714-3060

info@goodwillnwnc.org

© 2022 Goodwill Industries of Northwest North Carolina, Inc. All rights reserved.