Goodwill Northwest North Carolina
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Official Style Guide

INTRODUCTION

  • Welcome & Invitation
  • Brand Philosophy
  • How To Use This Guide
  • Quick Reference

Strategy

  • Creative Summary

MESSAGING

  • Mission, Vision & Values
  • Key Messaging
  • Brand Personality

Visual elements

  • Logos and Tagline
  • Iconography
  • Design Elements
  • Color
  • Typography
  • Photography

Templates

  • Powerpoint and Canva
  • Agenda
  • E-Newsletter
  • Brochure
  • Flyer Templates

Request forms

  • Marketing Requests
  • Merchandise Requests
  • Internal Communications Requests

MESSAGING

Mission, Vision & Values

OUR MISSION

Goodwill Industries of Northwest North Carolina creates opportunities for people to enhance their lives through training, workforce development services and collaboration with other community organizations.

Learn more about our programs and services by viewing our 2024 Goodwill Impact Report

download the report

our vision

We will be satisfied only when every person in Northwest North Carolina has the opportunity to participate fully in all aspects of a productive life.

OUR VALUES

  • Drives Improvement
  • Takes Ownership of Performance and Behavior
  • Respects and Appreciates Others
  • Lives the Misssion
  • Promotes Teamwork
Goodwill Industries of Northwest North Carolina

PO Box 4299
2701 University Parkway
Winston-Salem, NC 27115

phone (336) 724-3621

TTY (336) 714-3060

info@goodwillnwnc.org

© 2022 Goodwill Industries of Northwest North Carolina, Inc. All rights reserved.