Goodwill Northwest North Carolina
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Official Style Guide

INTRODUCTION

  • Welcome & Invitation
  • Brand Philosophy
  • How To Use This Guide
  • Quick Reference

Strategy

  • Creative Summary

MESSAGING

  • Mission, Vision & Values
  • Key Messaging
  • Brand Personality

Visual elements

  • Logos and Tagline
  • Iconography
  • Design Elements
  • Color
  • Typography
  • Photography

Templates

  • Powerpoint and Canva
  • Agenda
  • E-Newsletter
  • Brochure
  • Flyer Templates

Request forms

  • Marketing Requests
  • Merchandise Requests
  • Internal Communications Requests

Marketing Requests

Please make sure you are signed in on Goodwill 360 to access these forms and make submissions.

How May We Help?

Approval of Marketing Materials

If you’re experiencing issues accessing the form above, click here to open it in a new tab.

Design of Marketing Materials

If you’re experiencing issues accessing the form above, click here to open it in a new tab.

Printing of Marketing Materials

If you’re experiencing issues accessing the form above, click here to open it in a new tab.

Changes to Marketing Materials

If you’re experiencing issues accessing the form above, click here to open it in a new tab.

Goodwill Industries of Northwest North Carolina

PO Box 4299
2701 University Parkway
Winston-Salem, NC 27115

phone (336) 724-3621

TTY (336) 714-3060

info@goodwillnwnc.org

© 2022 Goodwill Industries of Northwest North Carolina, Inc. All rights reserved.