Goodwill Northwest North Carolina
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Official Style Guide

INTRODUCTION

  • Welcome & Invitation
  • Brand Philosophy
  • How To Use This Guide
  • Quick Reference

Strategy

  • Creative Summary

MESSAGING

  • Mission, Vision & Values
  • Key Messaging
  • Brand Personality

Visual elements

  • Logos and Tagline
  • Iconography
  • Design Elements
  • Color
  • Typography
  • Photography

Templates

  • Powerpoint and Canva
  • Agenda
  • E-Newsletter
  • Brochure
  • Flyer Templates

Request forms

  • Marketing Requests
  • Merchandise Requests
  • Internal Communications Requests

TEMPLATES

E-Newsletter

OVERVIEW

Consistent use of e-newsletter templates will increase reach, impact, and engagement.

As a rule, e-newsletter content items should serve as introductions to more in-depth online content. There are two main reasons for this.

  1. Too much content is overwhelming and results in your audience not engaging with ANY content.
  2. E-newsletter are intended to boost visits to the website and social media outlets because content on these platforms is more easily seen and shared.

ASSETS

If you are interested in reaching an audience through an email campaign, please contact us.

Mailchimp E-Newsletter Template Example

Goodwill Industries of Northwest North Carolina

PO Box 4299
2701 University Parkway
Winston-Salem, NC 27115

phone (336) 724-3621

TTY (336) 714-3060

info@goodwillnwnc.org

© 2022 Goodwill Industries of Northwest North Carolina, Inc. All rights reserved.