VISUAL ELEMENTS
Color
OUR COLOR PALETTE
The Goodwill Industries of Northwest North Carolina color palette is reliable, clean, and straightforward. The dark blue, trustworthy and stable, is balanced by the vitality of a vibrant green. A brighter blue is used to lighten the overall feel of our materials. Shades of warm gray can be used secondarily and add functionality and warmth.
OFFICIAL GOODWILL BLUE
Color is an important aesthetic factor when communicating the Goodwill brand. The preferred color of the corporate logo is the positive two-color version, which uses PANTONE 294 (also referred to as PMS 294) and Black.
Pantone 294
C100 M68 Y7 K28
R5 G57 B108
Hex #05396C
This color is WCAG AA compliant and has suitable contrast on white for onscreen typography.
BLACK
Black is part of our logo and a logical choice for type color, but should be used sparingly for other applications. Do not use black for many, if any, graphic elements. Black should never be the dominant color on any screen or page.
Black
C0 M0 Y0 K100
R0 G0 B0
Hex #000000
This color is WCAG AA compliant and has suitable contrast on white for onscreen typography.
BRIGHT BLUE
The Goodwill Northwest North Carolina Bright Blue can be used side by side with the Official Goodwill Blue for subtle contrast or on its own. With less black, the color can cover large areas without getting muddy or looking too dark.
Bright Blue
C98 M76 Y7 K1
R10 G82 B156
Hex #0A529C
This color is WCAG AA compliant and has suitable contrast on white for onscreen typography.
SECONDARY COLORS
These colors are to be used selectively. They should never be the dominant color on any screen or page. The gray can be used more often, as it is useful in separating content without detracting from the brand.
Gray
C14 M11 Y11 K0
R216 G215 B215
Hex #D8D7D7
Green
C53 M0 Y79 K0
R128 G197 B103
Hex #80C567
TERTIARY COLORS
These colors are to be used rarely. They should never be the dominant color on any screen or page. They may be useful for charts when differentiation and contrast are needed. Not suitable for type.
Light Blue
C54 M7 Y0 K0
R99 G192 B241
Hex #63C0F1
Red
C10 M96 Y79 K0
R214 G46 B62
Hex #D62E3E
Berry
C47 M98 Y0 K0
R154 G31 B152
Hex #9A1F98