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Goodwill Northwest North Carolina
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Official Style Guide

INTRODUCTION

  • Welcome & Invitation
  • Brand Philosophy
  • How To Use This Guide
  • Quick Reference

Strategy

  • Creative Summary

MESSAGING

  • Mission, Vision & Values
  • Key Messaging
  • Brand Personality

Visual elements

  • Logos and Tagline
  • Iconography
  • Design Elements
  • Color
  • Typography
  • Photography

Templates

  • Powerpoint and Canva
  • Agenda
  • E-Newsletter
  • Brochure
  • Flyer Templates

Request forms

  • Marketing Requests
  • Merchandise Requests
  • Internal Communications Requests

introduction

How To Use This Guide

getting started

This guide is a resource to ensure consistency in how our brand is represented across all platforms and mediums. To use it effectively, familiarize yourself with all of its contents. The content of this guide will help you become a better brand ambassador.

IMPLEMENTATION

When applying the style guide, pay close attention to the details provided in each section. For instance, follow specifications for logo placement and size to ensure it is always presented correctly. Use the exact color codes and typography choices outlined in the guide to maintain visual consistency.

downloadable RESOURCES

This guide also includes downloadable resources such as logos, fonts, and templates, which will make it easier to maintain brand consistency.

stay up to date

Treat the style guide as a living document and collaborative tool. It will be updated periodically to reflect changes in the brand’s identity. Stay informed about updates. If you encounter situations not explicitly addressed in the guide, please contact our marketing office here.



Goodwill Industries of Northwest North Carolina

PO Box 4299
2701 University Parkway
Winston-Salem, NC 27115

phone (336) 724-3621

TTY (336) 714-3060

info@goodwillnwnc.org

© 2022 Goodwill Industries of Northwest North Carolina, Inc. All rights reserved.